According to Parks Associates research, U.S. households that had five or more OTT subscriptions declined from 52% in Q3 2023 to 46% in Q1 2024 and average monthly spending on SVOD services dropped from $73 to $63 during the same period.
From the article, "Warner Bros. Discovery and Disney launch Hulu, Disney+, Max bundle" by Bevin Fletcher.
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For many TV viewers it’s not an either/or situation when it comes to pay TV and OTT video subscriptions, but rather a this and that, according to new research from Parks Associates. In its new repo...
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