Providing market intelligence for more than 35 years

In The News

Want to Watch Zombies 24/7? There’s a Pay Site for That

Jashin Yeh Panza, whose father is the star of the Chinese brush-painting service, says one 90-something-year-old customer calls her office if she isn’t regularly uploading new videos. “She [said] she goes to bed with my dad every night,” Ms. Panza says.

She says about 3% to 5% of the painting channel’s customer base has canceled in the past year, a “churn” rate less than Netflix’s 9% in 2015, according to Parks Associates market-research firm. It is hard to compare, since Netflix has 75 million users while the Chinese brush-painting service has fewer than 100. Netflix declined to comment.

From the article "Want to Watch Zombies 24/7? There’s a Pay Site for That" by Shalini Ramachandran.

Previously In The News

Original Content And World Domination: New Report Shows Netflix is Absolutely Killing It

The driving force behind these mammoth figures seem to be Netflix’s endeavour to create excellent original content – pouring an insane amount of cash into shows like Stranger Things, House of Cards an...

A Comeback For TV Antennas S

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Voice shopping in retail expected to grow to $40 billion by 2022

While home speakers, as well as the use of AI assistants on smartphones and tablets, figure centrally into the voice shopping market, there is also great potential in the automobile market. A study by...

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...