In The News

Want To Build A Strong Social Media Presence? Follow These 10 Steps

June 26, 2016

Residential integrators might be shocked to consider the recently reported research from Parks Associates showing that consumers in broadband-enabled households rank service contractors as their sixth choice to recommend and purchase smart home systems, just between utility providers and HVAC contractors.

From the article "Want To Build A Strong Social Media Presence? Follow These 10 Steps" by Coleen Sterns.

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Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...

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About Parks Associates

Want To Build A Strong Social Media Presence? Follow These 10 Steps

Previously In The News

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

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