But to some viewers, going a week after a dramatic cliffhanger “seems like it’s old school,” said Brett Sappington, principal analyst at Parks Associates.
“For some consumers, that can be frustrating,” he said. “Expectations are just different today.”
While it started among younger viewers, binge viewing of several episodes is now common among all age groups, Sappington said.
From the article "Want to binge watch? New streaming TV services will make you wait" by Lisa Richwine.
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Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...
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The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
