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Walmart buying TV-brand Vizio for its ad-fueling customer data

February 21, 2024

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Walmart

Vizio

Ars Technica

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 percent; although, a graph that Parks Associates' rep sent to me suggests the percentage is smaller (Parks Associates' spokesperson wouldn't confirm Roku OS' market share or the accuracy of WSJ's report to Ars). Roku OS is on Walmart's "onn." TVs, but Walmart doesn't own Roku.

From the article, "Walmart buying TV-brand Vizio for its ad-fueling customer data" by Scharon Harding

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Walmart buying TV-brand Vizio for its ad-fueling customer data

Previously In The News

Smartphones driving consumer demand for connected cars to an all-time high

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

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