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Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

April 17, 2023

According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend to stay with services for a shorter time, have more subscriptions at a time and have canceled more services than other subscribers over the previous 12 months.

From the article, "Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less," by LUCAS MANFREDI.

Previously In The News

Apple releases new streaming TV devices with lower prices

Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

The Streaming Era Has Finally Arrived. Everything Is About to Change.

Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began streaming movies and television shows in 2007 and has grown into a giant, spending $12 billion on...

Disney+ wades into the streaming-with-friends space

“It really makes it feel like you’re doing it all together, laughing about it together,” Mahler said. “Sometimes we’ll all pause it together and someone will be like, ‘Oh my gosh that reminds me of so...

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

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Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

Previously In The News

Apple releases new streaming TV devices with lower prices

The Streaming Era Has Finally Arrived. Everything Is About to Change.

Disney+ wades into the streaming-with-friends space

Subscriptions account for nearly 86% of consumer video spending

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