Providing market intelligence for more than 35 years

In The News

Voice Recognition on the Rise: Parks Associates Report Shows 40 Percent of U.S. Smartphone Owners Use It

“360 View: Mobility and the App Economy” also points out that about 50 percent of iPhone owners use voice recognition, as opposed to less than one-third of Android phone owners, according to a report summary shared with MMW.

“Smartphone penetration has reached 86 percent of U.S. broadband households, so it is a mature market, with users, particularly younger consumers and iOS users, exploring more intelligent features and interfaces, including voice control,” said Harry Wang, Director, Health & Mobile Product Research at Parks Associates. “The growing consumer interest in voice control features is driving this technology into new IoT areas.”

From the article "Voice Recognition on the Rise: Parks Associates Report Shows 40 Percent of U.S. Smartphone Owners Use It" by Emma Martin.

Previously In The News

Is AI branding backfiring?

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts. Parks Associate...

The Education of Roku’s Anthony Wood

As viewers across America embraced streaming TV, the number of households watching TV on Roku-powered devices mushroomed from 9.2 million to 90 million between 2015 and 2024. Its platform revenue expl...

A Coldplay kiss cam goes viral and a CEO quits as morality police weigh in

At the same time, the prevalence of doorbell cameras, video boards, and retail and government surveillance systems create more ways for people to be filmed. With the massive growth of video devices in...

Why It’s Better To Not Assume Customers Want AI

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive