Providing market intelligence for more than 35 years

In The News

Voice Recognition on the Rise: Parks Associates Report Shows 40 Percent of U.S. Smartphone Owners Use It

“360 View: Mobility and the App Economy” also points out that about 50 percent of iPhone owners use voice recognition, as opposed to less than one-third of Android phone owners, according to a report summary shared with MMW.

“Smartphone penetration has reached 86 percent of U.S. broadband households, so it is a mature market, with users, particularly younger consumers and iOS users, exploring more intelligent features and interfaces, including voice control,” said Harry Wang, Director, Health & Mobile Product Research at Parks Associates. “The growing consumer interest in voice control features is driving this technology into new IoT areas.”

From the article "Voice Recognition on the Rise: Parks Associates Report Shows 40 Percent of U.S. Smartphone Owners Use It" by Emma Martin.

Previously In The News

Amazon, Google, and Roku All Have New Streaming Devices

With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...

How to Decide If Cord Cutting Is Right for You

This lack of local channels is one reason that more households are using antennas, pulling in free over-the-air high-definition signals. In fact, Parks Associates, a research firm, estimates that one-...

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...