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Vimeo Wants To Be Netflix

Of course, subscription fatigue is very real among cord-cutters and cord-shavers — as in, those who’ve cut back on traditional pay TV but have not abandoned it. And consumers may show no interest in shelling out each month for no-name entertainment, especially from a brand without the marketing muscle to bombard them with ads.

“We’ve definitely seen a reduction in the number of OTT services people are paying for lately,” said Ren Bond, who researches the industry at Parks Associates. “But the advantage of keeping it around (the price of Netflix) is that people are able to experiment and try a service out. If (Vimeo) keeps the price point in that area, it’s likely that people will try it.”

From the article "Vimeo Wants To Be Netflix" by Jennifer Van Grove.

Previously In The News

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“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...

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Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...

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