Providing market intelligence for more than 35 years

In The News

Video streaming platforms used by 58% of UK broadband homes

Almost one fifth (18%) of UK broadband households have used paid-service Netflix in the last 30 days, compared to 20 percent who used the free ITV Player and 33 percent who used the free iPlayer to stream video programming, according to research from Parks Associates. Overall 58 percent of UK broadband households used a video streaming service or player within the past 30 days. The research shows that paid OTT video streaming services are now a fixture in the video entertainment market, and the fact that consumers are prepared to pay for subscription service shows a strong appetite for video.

From the article "Video streaming platforms used by 58% of UK broadband homes" by Telecompaper.com
 

Previously In The News

1 Growth Stock Down 84% to Buy Right Now

Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...

2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates

The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the ph...

Parks Associates Launches Strategic Consulting Unit

Consumer technology research firm Parks Associates is launching its new Strategic Consulting Unit, a new initiative designed to help companies refine their strategies and product and service offerings...

Research: ARPU for US bundled services increasing

Parks Associates’ Home Services Dashboard, an ongoing research project analyzing consumer surveys of 8,000 US Internet households, reveals ARPU for traditional services bundled with home Internet incr...