Providing Market Intelligence for 40 Years

In The News

Video Protection Requirements Are Evolving as Streaming Services Reach Mainstream Audiences

In the early streaming era, distributors often accepted lighter security requirements from emerging platforms hungry for content. That leverage has reversed. Major studios now mandate specific protection levels before granting access to premium catalogs, particularly for theatrical releases and live sports. According to Parks Associates, over 60% of US broadband households subscribe to three or more streaming services, intensifying competition for exclusive content. Operators who cannot meet studio-mandated security specifications find themselves locked out of the titles that drive subscriber acquisition.

From the World Business Outlook article, "Video Protection Requirements Are Evolving as Streaming Services Reach Mainstream Audiences"

Previously In The News

80% Of US Hispanic Homes Subscribe To OTT

Parks Associates research shows bilingual Spanish-language broadband households in the US are more likely to have pay-TV and OTT video service subscriptions than the average US broadband household. 36...

US: 55% Of OTT Services Subscription-Only

Findings from the Parks Associates’ OTT Video Market Tracker indicate that 55 per cent of OTT services in the US have a subscription-only business model, such as Netflix or Hulu. In Canada, 50 per cen...

OTT Adoption Up 12% Among US Households

Findings from Parks Associates’ OTT Video Market Tracker service indicate that Netflix, WWE Network, and Hulu have the highest Net Promoter Scores among major OTT video services in the US. The interna...

Connected Device Apps Driving Revenue Generation

Connected device apps for the monetisation of video services are now the second most used method for consumers subscribing to OTT services, according to a new Parks Associates whitepaper, sponsored by...