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Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy and consumer intelligence. “Advertising experiences like this are more impactful for both consumers and marketers.”

In the U.S., Roku is the most-used box for streaming video, according to researcher Parks Associates. Last year, Roku users streamed 5.5 billion hours of content, the companies said Thursday.

From the article "Viacom To Target Ads On Roku Streaming Boxes" by Joan E. Solsman.

Previously In The News

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In an update today of its ranking of subscription OTT services in the U.S., Parks Associates said HBO Now and Starz have entered the top five, trailing only streaming giants Netflix, Amazon and Hulu....

Selling Smart: Xfinity Home Rolls Out Its Own Connected-Home Products

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In Spain, Winter Is Coming with the Launch of HBO España

But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...

Starbucks has the most-used mobile payment app

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