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Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy and consumer intelligence. “Advertising experiences like this are more impactful for both consumers and marketers.”

In the U.S., Roku is the most-used box for streaming video, according to researcher Parks Associates. Last year, Roku users streamed 5.5 billion hours of content, the companies said Thursday.

From the article "Viacom To Target Ads On Roku Streaming Boxes" by Joan E. Solsman.

Previously In The News

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates. From th...

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According to Parks Associates, 19% of U.S. internet households owned a video doorbell by 2023 — which represents a large installed base that’s in the market for software-driven updates. From the ar...

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According to a 2022 report by consumer tech research firm Parks Associates, about 12 million households had a smart door lock, and that figure has only increased since then.  From the article, "Are...

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Parks Associates published its “State of Streaming” report, which revealed service bundling to be the fastest growing enticement for consumers to switch telecom services. Also interesting: Base...

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