Providing Market Intelligence for 40 Years

In The News

Verizon Netflix Perk Price Hike Explained: Who Actually Saves

The average U.S. streaming household now holds 5.8 subscriptions, up from 5.5 in 2021, while spending per service is declining a sign that households are trimming what they keep rather than adding freely, Parks Associates found via PR Newswire in February 2026. In that environment, a perk only saves money if both services are genuinely used.

Price is now the leading reason subscribers cancel. Cost concerns drove 30% of all streaming cancellations in 2025, up from 26% in 2020, Parks Associates reported via The Streamable in February 2026.

Streaming hit an annualized inflation rate of 20% in December 2025, The Streamable reported in February 2026 using Parks Associates data. Fixed-price bundles look increasingly attractive as that figure climbs. The Verizon Netflix and Max perk, though, is not contractually fixed from Netflix's side of the arrangement.

From the Gadget Hacks article, "Verizon Netflix Perk Price Hike Explained: Who Actually Saves"

Previously In The News

This Roku News Is Not Getting the Attention It Deserves

But it's not the only game in town. Amazon's Fire TV Stick is a very capable competitor, and it has been rapidly gaining ground. According to Parks Associates, Roku commanded 36% of U.S. market share...

Is Roku Ready to Enter the Smart-Speaker Market?

New data from research firm Parks Associates shows Roku still commands an industry leading 37% of the streaming-device market. Meanwhile, Amazon.com has padded its lead over a fading Google, with 28%...

Fake News: Here's Why Facebook Needs To Tackle The Problem, Urgently!

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

Smart Home: $20 Threshold, Lingering Privacy Concerns

According to Parks Associates, 50% of U.S. broadband households surveyed consider $20 or more per month for a comprehensive smart home service to be a good value. More than 26 million U.S. households...