Providing Market Intelligence for 40 Years

In The News

Verizon Netflix Perk Price Hike Explained: Who Actually Saves

The average U.S. streaming household now holds 5.8 subscriptions, up from 5.5 in 2021, while spending per service is declining a sign that households are trimming what they keep rather than adding freely, Parks Associates found via PR Newswire in February 2026. In that environment, a perk only saves money if both services are genuinely used.

Price is now the leading reason subscribers cancel. Cost concerns drove 30% of all streaming cancellations in 2025, up from 26% in 2020, Parks Associates reported via The Streamable in February 2026.

Streaming hit an annualized inflation rate of 20% in December 2025, The Streamable reported in February 2026 using Parks Associates data. Fixed-price bundles look increasingly attractive as that figure climbs. The Verizon Netflix and Max perk, though, is not contractually fixed from Netflix's side of the arrangement.

From the Gadget Hacks article, "Verizon Netflix Perk Price Hike Explained: Who Actually Saves"

Previously In The News

Amazon patents floating warehouses to cater for drone delivery

“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...

Apple Plans Global Launch For Its TV Subscription Service: Report

The tech giant is racing to catch up to the dominant streaming players. Amazon Prime Video is in 200 countries while Netflix is in more than 190 countries. Apple also has a smaller share of the str...

The psychology behind the way Netflix raises prices

Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...