Providing Market Intelligence for 40 Years

In The News

Verizon Netflix Perk Price Hike Explained: Who Actually Saves

The average U.S. streaming household now holds 5.8 subscriptions, up from 5.5 in 2021, while spending per service is declining a sign that households are trimming what they keep rather than adding freely, Parks Associates found via PR Newswire in February 2026. In that environment, a perk only saves money if both services are genuinely used.

Price is now the leading reason subscribers cancel. Cost concerns drove 30% of all streaming cancellations in 2025, up from 26% in 2020, Parks Associates reported via The Streamable in February 2026.

Streaming hit an annualized inflation rate of 20% in December 2025, The Streamable reported in February 2026 using Parks Associates data. Fixed-price bundles look increasingly attractive as that figure climbs. The Verizon Netflix and Max perk, though, is not contractually fixed from Netflix's side of the arrangement.

From the Gadget Hacks article, "Verizon Netflix Perk Price Hike Explained: Who Actually Saves"

Previously In The News

TV Producers Might Delay Shows For Streaming Services

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...

Online TV Binge-Watching, Timely Streaming On The Line

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks – Fox, ABC and NBC – threatened by changes in the way we watch TV. Hulu has set itself apart by...

Apple's Market Share Is Dwindling: Samsung's Smartphone Sales Increase In The US

“Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up,” said Harry Wang, the director of Health & Mobile Product Research at Parks Associates. An interesting f...

Will TV Show Makers Start Making Us Wait For Online Viewing?

As services like Netflix and Hulu boom, he said, television companies are looking for ways they can hold onto more of those streaming revenues themselves. The changes are especially noticeable at H...