Providing market intelligence for more than 35 years

In The News

User-generated video, live streaming grow online

This is according to Parks Associates, which also found that three-quarters of US broadband households access this content at least once a month.

"Today's home entertainment is all about personalisation," said Brett Sappington, senior director of research, Parks Associates. “Consumers now expect video, music and gaming experiences to adapt to their needs, including anywhere, anytime and any-device access. Successful services are extending personalisation into all aspects of the service experience and features."

From the article "User-generated video, live streaming grow online" by Michelle Clancy.

Previously In The News

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

Hulu Valued At $5.8 Billion After Time Warner Investment

The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...

New Study Shows The Growing Decline of Cable TV

In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a st...

Amazon & Roku Control Almost 70% of The US Streaming Player Market

We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...