Providing Market Intelligence for 40 Years

In The News

Usage Of TV Everywhere Reaches 40% Of Pay-TV Consumers

New research from Parks Associates (www.parksassociates.com) shows that usage of authenticated video viewing, or TV Everywhere, reached 40% of U.S. pay-TV consumers in 2015, up from 22% in 2013. The data shows the percentage of respondents watching authenticated video at least once a month is 23%, which both broadens and deepens the online video audience for pay-TV providers.

"Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV Everywhere services in the digital entertainment household," said Glenn Hower, research analyst, Parks Associates. "As usage increases, service providers and content companies alike will need to expand their big data capabilities, allowing them to create even more personalized services for their subscribers and viewers.”

From the article "Usage Of TV Everywhere Reaches 40% Of Pay-TV Consumers" by www.mactech.com

Previously In The News

Longer Lives, Better Lives: Disruptive Technology, M2M, and Greater Longevity

An analysis by AARP’s strategic intelligence team in concert with the market research firm Parks Associates identified these seven areas as offering the best investment opportunities for breakthrough...

Anxious About Real Estate? 6 Trends Making Housing Worrisome

A survey of 1,250 U.S. adults from Coldwell Banker Real Estate and Parks Associates found 71 percent want “a move-in ready home.” Now 45 percent of those polled said move-in ready could mean new co...

Asthma Apps Needed, Thailand’s ‘Smart City’, More Changes At VA: TTA’s Week

Reserve soon–only a little over a week away! Hosting over 250 senior executives, the Parks Associates Connected Health Summit spotlights health technologies as part of the Internet of Things (IoT) phe...

Hulu Valued At $5.8 Billion After Time Warner Investment

The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive