Parks Associates says its forecast will represent the lowest penetration in a decade, representing a 27% fall.
“There has been substantial innovation over the years, but streaming’s debut changed the trajectory of the modern video service industry,” said Parks Associates.
Parks Associates data indicates that OTT subscription services average a 48% churn rate in the first quarter of 2022, which is a ten percent increase in just two years.
From the article, "US pay-TV to decline by 27% in 10 years" by Julian Clover.
A new IoT research report from Parks Associates revealed that less than 30 percent of U.S. broadband households actually know where to purchase smart home products or services. What's more, about 40 p...
Fixed broadband service providers may want to reconsider their price plans and improve their customer service if they want to keep their customers from cutting the cord. According to a new report f...
The adoption of smart home devices reflects the overall Internet of Things (IoT) trend. A recent Parks Associates study revealed that in homes with a broadband connection, 26% now own a smart home dev...
His comments appear to reflect a broader trend in the U.S. broadband market. A new report released by analyst company Parks Associates on Wednesday showed that the percentage of households with standa...
