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US pay-TV to decline by 27% in 10 years

Parks Associates says its forecast will represent the lowest penetration in a decade, representing a 27% fall.

“There has been substantial innovation over the years, but streaming’s debut changed the trajectory of the modern video service industry,” said Parks Associates.

Parks Associates data indicates that OTT subscription services average a 48% churn rate in the first quarter of 2022, which is a ten percent increase in just two years.

From the article, "US pay-TV to decline by 27% in 10 years" by Julian Clover. 

Previously In The News

Roku's Lead in the Streaming Device Market Keeps Growing

In the first quarter of 2016, one-third of streaming devices owned in U.S. broadband households were manufactured by Roku. That is a pretty substantial chunk, given the big names making up the competi...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...

Parks: ‘UK cord cutters could double’

Research from Parks Associates finds that the percentage of UK broadband households stating that they are likely to cancel their pay-TV service has increased to 24 per cent in late 2018 from 12 per ce...

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