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US pay-TV to decline by 27% in 10 years

Parks Associates says its forecast will represent the lowest penetration in a decade, representing a 27% fall.

“There has been substantial innovation over the years, but streaming’s debut changed the trajectory of the modern video service industry,” said Parks Associates.

Parks Associates data indicates that OTT subscription services average a 48% churn rate in the first quarter of 2022, which is a ten percent increase in just two years.

From the article, "US pay-TV to decline by 27% in 10 years" by Julian Clover. 

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Amazon Fire TV tops 30 million active users, seeming to beat Roku

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More than 200 OTT services active in the U.S. market, research group says

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About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

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