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US pay-TV to decline by 27% in 10 years

Parks Associates says its forecast will represent the lowest penetration in a decade, representing a 27% fall.

“There has been substantial innovation over the years, but streaming’s debut changed the trajectory of the modern video service industry,” said Parks Associates.

Parks Associates data indicates that OTT subscription services average a 48% churn rate in the first quarter of 2022, which is a ten percent increase in just two years.

From the article, "US pay-TV to decline by 27% in 10 years" by Julian Clover. 

Previously In The News

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Weekly Music Publishing Update 2.17.17: Chance The Rapper, Amazon, Anghami, Streaming Partnership & More

According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...

More than 10 million smart home devices will be sold in the U.S. by 2021

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