In The News

US pay-TV to decline by 27% in 10 years

July 22, 2022

Parks Associates says its forecast will represent the lowest penetration in a decade, representing a 27% fall.

“There has been substantial innovation over the years, but streaming’s debut changed the trajectory of the modern video service industry,” said Parks Associates.

Parks Associates data indicates that OTT subscription services average a 48% churn rate in the first quarter of 2022, which is a ten percent increase in just two years.

From the article, "US pay-TV to decline by 27% in 10 years" by Julian Clover.

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US pay-TV to decline by 27% in 10 years

Previously In The News

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

The Sound Of The Internet Of Things (And Why It Matters For Brands)

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