Providing market intelligence for more than 35 years

In The News

US Internet Households Prioritize Utility Apps for Energy Monitoring

Recent research reveals a significant trend among US internet households: 42% prefer their electricity provider or utility to supply an app for monitoring energy usage. This insight stems from a detailed study conducted by Parks Associates, highlighting the increasing demand for tools that manage and optimize energy consumption in the home.

From the article, "US Internet Households Prioritize Utility Apps for Energy Monitoring" by Evelyn Baker

Previously In The News

Someone just bought your smart home. Did they get your data, too?

There's a wide range of devices to be aware of when you move in to a smart home, including door locks, alarms, security cameras, garage-door openers, lighting systems, smoke detectors, and irrigation...

Apple TV users are mostly Gen X men

It's still early days for the new Apple TV, which started shipping Oct. 30. The new device has an upgraded remote and app store that allows gaming, live sporting events and Siri-enabled search. Sal...

BRIEF-Net Insight enters OTT market

According to market data (Parks Associates 2015), global OTT video subscription revenues are forecasted to increase from $9 billion in 2014 to $19 billion in 2019. From the article "BRIEF-Net Insig...

Yahoo could become Internet history

Brett Sappington, director of research at Parks Associates, said one of Yahoo's biggest mistakes was not making bets in new and innovative areas, as Google and Amazon have. "In the world of the Int...