Providing Market Intelligence for 40 Years

In The News

US Households Put Streaming Music to Use

A recent study predicts that two out of every three households in the US stream music across the internet.Published by Parks Associates, the study found that 40 percent of US households accessed audio streaming services citing market research.The company stated 26 percent access content through paid services. According to their data, Amazon Prime Music is the most widely used paid service. However their data represents the number of households paying for these streaming services, and does not account for user activity.

From the article "US Households Put Streaming Music to Use" by allmediany.com

Previously In The News

Connected Car Issues Include Pricing, Privacy & Tethering Through CarPlay Or Android Auto

58% of U.S. car owners are very concerned about hidden fees associated with connected car features and services finds a new report by Parks Associates. “The level of concern for these connected car...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

Anime fans' hard streaming choices

The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...