Providing market intelligence for more than 35 years

In The News

US consumers want emergency, security smart home features

The Strategy Analytics figures jibe with a recent report from Parks Associates that found 42 per cent of new security installations include a smart home device such as a door lock, light, or thermostat.

As noted by Parks Associates, Comcast – a long-time US cable giant and recent wireless entrant – seized on this opportunity back in 2012 with the introduction of its Xfinity Home security offering. Among traditional US mobile operators, Verizon also offers smart home security services via a Canary all-in-one home security system. AT&T is also pushing into the home security space as part of an effort to expand its IoT offerings, president of IoT Solutions Chris Penrose said last week.

From the article "US consumers want emergency, security smart home features" by Diana Goovaerts.

Previously In The News

Protecting Broadband Networks by Securing the Smart Home

Securing the Internet of Things (IoT) from hackers and cyber crooks needs to be a top concern for manufacturers, consumers and broadband network providers. More than 26 million U.S. households own...

The Sound Of The Internet Of Things (And Why It Matters For Brands)

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips....

10 Things To Know About Online-To-Offline Marketing From 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...