Register

I agree with the Privacy Policy

In The News

US Consumers Spend Over $6 On OTT

February 01, 2016

Broadband TV News

Consumers in hte US spend over $6 per month on Netflix, Hulu Plus, and other subscription OTT video, according to Parks Associates.

The average monthly spending on internet-based SVOD services among US broadband households increased from $3.71 per month in 2012 to $6.19 per month in 2015, according to the research form’s new report Content Strategies: Survival in the New Video World.

“Multiple content players have held onto traditional content windowing strategies for years, but OTT technologies and emerging business models have finally forced these companies to experiment with new windowing strategies,” said Glenn Hower, research analyst, Parks Associates.

From the article "US Consumers Spend Over $6 On OTT" by http://www.broadbandtvnews.com

Previously In The News

Is Streaming Actually Cheaper Than Cable? We Do the Math

With its contracts and fees, cable TV is nowhere near cheap. Though streaming services are the new norm, paying for multiple subscriptions -- or even a live TV streaming service like DirecTV Stream --...

Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated

In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV Show in Denver a few weeks back. The answers were always nuanced, often vaguely unsatisfying … and...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

Digital health care: Better than the doctor's office?

Oh, how times have changed. Over this past year of COVID-19 lockdowns, telehealth saw usage by US broadband households jump from 15% to 41% between the second quarter of 2019 and the same period in 20...

‹
1
2
...
476
477
478
479
480
481
482
...
730
731
›