Providing market intelligence for more than 35 years

In The News

U.S. Ad-Supported Streaming Households Leap To 41% Share

The number of U.S. ad-supported streaming households that report having recently used an ad-supported video-on-demand (AVOD) or free, ad-supported streaming (FAST) service leapt to 41% in this year’s third quarter, from 31% in Q1.

That’s according to data from Parks Associates’ Video Service Consumer Insights Dashboard, which also finds 46% of U.S. internet households rate a streaming service as being "highly valuable" to their household. 

“Streaming providers are raising prices and cracking down on account sharing in search of profitability, but consumers are struggling to make ends meet. Ad-supported business models are a win-win for both parties,” observes Parks Research Analyst Sarah Lee.

From the article, "U.S. Ad-Supported Streaming Households Leap To 41% Share" by Karlene Lukovitz

Previously In The News

A Warm Welcome …

Whether it was talking with Tom Kerber, director of research for Parks Associates, who shared some very interesting research the firm is doing, or chatting with industry professionals including Jeff L...

Initial Research: Telecoms, Cablecos Responsible For Half Of New Subscribers

In terms of the overall impact on the industry, Kerber noted that Parks Associates’ initial research shows that “almost half of the new subscribers are getting their services from the cable and teleco...

Resi Security Industry Preps For ISC West

Tom Kerber, who leads Parks Associates’ research in the areas of home controls, energy management and home networks, told SSN that ISC West allows him to meet face-to-face with leaders in the industry...

Comcast Launches 24/7 Video for Xfinity Home

PHILADELPHIA—Comcast announced recently that 24/7 video recording, a cloud- and motion-based video monitoring solution, is now available for Xfinity Home customers. The residential home security provi...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive