In The News

Unlock the Hidden Powers of Your Wi-Fi Router: 5 Surprising Features You Never Knew Existed!

March 08, 2026

According to a 2023 survey from Parks Associates, about 70% of smart home device users benefit from having quality routers that support additional connectivity features. As smart homes grow in popularity, features like guest networks and parental controls are becoming essential for many families.

From the newz9.com article, "Unlock the Hidden Powers of Your Wi-Fi Router: 5 Surprising Features You Never Knew Existed!"

Previously In The News

CES 2016: 54% of West Euro flat-panel shoppers willing to buy 4KTV

According to research from Parks Associates, among broadband households planning to purchase a flat-panel TV, 59% in the UK, 57% in France, 53% in Spain and 49% in Germany plan to purchase a 4KTV even...

Many Consumers Wary Of Giving Up Data To Smart Devices, Even With Inducements

Thermostats that collect data on you aren’t a hypothetical. In fact, they’re quickly becoming the standard: By 2017, market research firm Parks Associates estimates that more than half of the thermost...

Majority Of Consumers Watch Long-form And Short-form Mobile Video

Citing leading provider AT&T, Parks analysts also noted that mobile operators will likely continue to explore new and novel strategies to attract mobile data subscribers. "AT&T is looking to leverage...

A Third Of UK Broadband Households Have An OTT Subscription

“Overall OTT video usage in the UK favours broadcasters,” said the Parks Director, Research, and Connected Consumer in Europe report author Brett Sappington. “The most popular OTT video sources in the...

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About Parks Associates

Unlock the Hidden Powers of Your Wi-Fi Router: 5 Surprising Features You Never Knew Existed!

Previously In The News

CES 2016: 54% of West Euro flat-panel shoppers willing to buy 4KTV

Many Consumers Wary Of Giving Up Data To Smart Devices, Even With Inducements

Majority Of Consumers Watch Long-form And Short-form Mobile Video

A Third Of UK Broadband Households Have An OTT Subscription

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