Providing Market Intelligence for 40 Years

In The News

Understanding new video formats: multichannel networks, Web series, eSports

Connected entertainment is creating a whole new world for Internet video. Initially a web-based medium to share individually recorded and animated videos, Internet video has expanded beyond early viral sensations to include professionally produced premium content available on the Internet through a variety of apps and platforms. Additionally, Internet video consumption is no longer limited to websites accessed through a PC browser -- increasing adoption of connected devices has prompted the development and release of video apps for mobile devices, streaming media devices, game consoles and smart TVs.

Parks Associates estimates North America will have over 200 million online video viewers by the end of 2016. Consumers aged 18-24 watch the highest volume of Internet video on mobile devices, averaging 5.5 hours per week on smartphones and 6 hours per week on tablets, compared to fewer than 5 hours per week for every other age group.

New forms of video have emerged to meet this growing demand, including multichannel networks, web series and eSports, establishing audiences with recurring viewership, much like traditional television and video. 

From the article "Understanding new video formats: multichannel networks, Web series, eSports" by Glenn Hower.

Previously In The News

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive