Providing Market Intelligence for 40 Years

In The News

Ultra HD TV sales to top 330 million by end of 2019

Global Ultra High Definition 4K TV sales will top 330 million by the end of 2019, according to Parks Associates.

The research firm’s Connected CE: Trends and Innovation report claims that sales of Ultra HD sets will climb from just two million units in 2013.

Among US broadband households that plan to buy a flat-panel TV in 2015, some 56% said they think 4K picture quality is an important feature, according to the research.

Among flat-panel shoppers not planning to buy a 4K TV, 42% said they were unfamiliar with 4K/UHD technologies and 44% felt either that the price was too high or that the picture quality was not worth the premium cost.

Parks Associates’ director of research, Barbara Kraus, said: “In addition to 4K, picture technologies such as high dynamic range (HDR) and wide colour gamut (WCG) are being introduced to the market.”

“The combination of these picture technologies will produce more saturated colours, more dynamic images, and pictures that look more lifelike.”

From the article "Ultra HD TV sales to top 330 million by end of 2019" by DigitalTVEurope.net

Previously In The News

Hulu, Disney+ cracking down on password sharing after Netflix success: Will more streaming services follow?

Cracking down on account sharing could encourage those looking to drop a streaming service to do just that, Sarah Lee a research analyst with Parks Associates told USA Today. From the article, "Hul...

OTT Business Model in 2024 – How OTT Platforms Make Money?

According to the Parks Associates Video Market Tracker, there are 370+ independent Over-the-Top (OTT) providers in the United States in 2024. Besides, 88% of U.S. internet households subscribe to at l...

How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit

Nearly half of U.S. households canceled a streaming service last year, according to a study published Tuesday by the streaming media analysis firm Parks Associates, with the aggregate cost of those se...

Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access. From the article, "Lacking Data and Tools: The 8 Barrier...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive