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UK broadband homes stay fiercely loyal to over-the-top

Only 3% of UK broadband households have cancelled one or more over-the-top (OTT) video services within the past year, according to research from Parks Associates.

The research firm found that service cancellations and switching are an evolving part of viewer consumption and buying habits in the US market, a trend that is beginning to emerge in Western Europe. The 3% of broadband homes ending their service in the UK, where a third of such households currently pay for an OTT subscription, was three times lower in the US, where 59% of homes currently subscribe.
 

From the artilce "UK broadband homes stay fiercely loyal to over-the-top" by Joseph O'Halloran.

Previously In The News

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One-third of consumers say they have trouble finding a new ISP

According to a recent study by Parks Associates, almost 30% of U.S. households that subscribed to a new home internet provider in the past year reported at least one difficulty. They mentioned chal...

Parks Associates reports that nearly 30% of recent internet subscribers faced difficulties when searching for a new provider

Parks Associates announced on Jan. 18 that its latest research shows nearly 30% of United States internet households who have subscribed to a new home internet provider in the last year report facing...

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Choosing an internet service provider (ISP) can be a daunting task for consumers. According to a recent study by Parks Associates, almost 30% of U.S. households that subscribed to a new home internet...

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