Providing market intelligence for more than 35 years

In The News

UK broadband homes stay fiercely loyal to over-the-top

Only 3% of UK broadband households have cancelled one or more over-the-top (OTT) video services within the past year, according to research from Parks Associates.

The research firm found that service cancellations and switching are an evolving part of viewer consumption and buying habits in the US market, a trend that is beginning to emerge in Western Europe. The 3% of broadband homes ending their service in the UK, where a third of such households currently pay for an OTT subscription, was three times lower in the US, where 59% of homes currently subscribe.
 

From the artilce "UK broadband homes stay fiercely loyal to over-the-top" by Joseph O'Halloran.

Previously In The News

What’s in Your Wallet: Should You Get the Apple Credit Card?—Data Sheet

The war for the couch potato. The latest survey of Internet video boxes found Roku in command, with 39% of the market, and Amazon in second, with 30%. That left Apple and Google fighting over a shrink...

How People Are Using Smartwatches to Lose Weight and Stay Healthy

The most popular category of applications used on smartwatches are health and fitness-related, according to a survey by research firm Parks Associates. More than three out of four heads of U.S. hou...

Internet connections to Smart TVs grow as streaming options increase

Smart TVs are becoming more of a norm now than ever before as a younger generation of Americans continues to rely more on streaming services than traditional television, according to research from Par...

Privacy, Civil Rights Groups Press Amazon’s Ring to End Its Local Police Partnerships

It wasn't long ago that you could walk down the street without being video recorded by someone's doorbell. Not anymore. Now, as the popularity of the home security devices surge—more than 3 million U....

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive