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UK broadband homes stay fiercely loyal to over-the-top

Only 3% of UK broadband households have cancelled one or more over-the-top (OTT) video services within the past year, according to research from Parks Associates.

The research firm found that service cancellations and switching are an evolving part of viewer consumption and buying habits in the US market, a trend that is beginning to emerge in Western Europe. The 3% of broadband homes ending their service in the UK, where a third of such households currently pay for an OTT subscription, was three times lower in the US, where 59% of homes currently subscribe.
 

From the artilce "UK broadband homes stay fiercely loyal to over-the-top" by Joseph O'Halloran.

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Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than...

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As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...

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