Providing Market Intelligence for 40 Years

In The News

UHD TV - What's the Damage?

TV manufacturers could have a very good holiday season, and the good times likely will continue through 2019.

Sales of 4K or Ultra High Definition TV sets will exceed 330 million units by the end of 2019 -- a sharp increase from the 2 million sold in 2013, according to data released last month by Parks Associates.

From the article "UHD TV - What's the Damage?" by Peter Suciu.

Previously In The News

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...

HBO Now Has 800,000 Paying Subscribers Since April Launch

“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...

What Can Yahoo's Online Video Assets Do For Verizon?

Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...