Providing Market Intelligence for 40 Years

In The News

UHD TV - What's the Damage?

TV manufacturers could have a very good holiday season, and the good times likely will continue through 2019.

Sales of 4K or Ultra High Definition TV sets will exceed 330 million units by the end of 2019 -- a sharp increase from the 2 million sold in 2013, according to data released last month by Parks Associates.

From the article "UHD TV - What's the Damage?" by Peter Suciu.

Previously In The News

Roku is the Most Owned Set-Top Box with Cord Cutters, But the Apple TV & Fire TV See Strong Growth

However, this is a noticeable change from our summer 2016 survey that showed Roku with over 70% of the market share, the Fire TV at just over 33%, and the Apple TV at just 18%. (Note: We did allow our...

37% Of Hulu Subs Signed Up Through App

A new Parks Associates whitepaper, sponsored by Ooyala, reveals the importance of connected device apps for the monetization of video services as they are now the second most used method for consumers...

ONLINE VIDEO ROUND UP: Univision and Facebook Live, Amazon Chime, Comcast Announces XFinity Stream and More

Market research and consulting company Parks Associates' 360 View: Digital Media & Connected Consumers report that claims that 29 per cent of US broadband households get most of their news from social...

Challenges For Developers In The Internet Of Things Era

Indeed, in a recent survey carried out by industry analysis provider Parks Associates, two thirds of consumers who were considering switching mobile providers rated managed access to WiFi as part of t...