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U.S. startups aim to help seniors 'age in place'

September 17, 2015

Monitoring devices for the elderly started with products like privately-held Life Alert, which leapt into public awareness nearly 30 years ago with TV ads showing the elderly “Mrs. Fletcher” reaching for her Life Alert pendant and telling an operator, "I’ve fallen and I can’t get up!"

Now companies like Nortek Security & Control and small startups are taking that much further.

The challenge though is that older consumers may not be ready to use the technology and their medical, security and wellness needs may differ significantly. There are also safety and privacy risks.

“There’s a lot of potential, but a big gap between what seniors want and what the market can provide,” said Harry Wang, director of health and mobile product research at Parks Associates.

From the article "U.S. startups aim to help seniors 'age in place" by by KYLIE GUMPERT.

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About Parks Associates

U.S. startups aim to help seniors 'age in place'

Previously In The News

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

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