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U.S. Smartphone Owners Love Their Social Networking Apps

New data from Parks Associates (www.parksassociates.com) shows that more than 70% of U.S. smartphone users watch at least one short streaming video clip every day.

Parks Associates' survey shows consumers are embracing many new use cases as their smartphones become more intelligent and multifunctional. Voice calls and texting are still the dominant activities, but 80% of smartphone owners use social networking apps at least once a day and 35% spend an hour or more on this activity.

From the article "U.S. Smartphone Owners Love Their Social Networking Apps" by mactech.com.

Previously In The News

Why Disney, Paramount, and Peacock’s Money Troubles Are Good For You

“In these distribution partnerships, the service benefits from having a greater content library without incurring production costs,” said Eric Sorensen, who runs the streaming video tracker for resear...

Warner Bros. and Paramount might merge. What's it going to cost you to keep streaming?

“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We...

More People Are Considering Buying an Antenna To Watch News, Sports, TV Shows, and Movies

Twenty percent of U.S. internet households own a TV antenna, according to research firm Parks Associates’ ATSC 3.0: Impact and Opportunity for Video Services industry report. It also found that 12% mo...

Judgment Day Is Coming For Streaming Services Not Named Netflix Or Amazon

While consolidation might seem obvious given the challenges in the market, it will likely take longer than most people think, Parks Associates analyst Eric Sorensen told IBD. That's because of a host...

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