In The News

U.S. Smartphone Owners Love Their Social Networking Apps

January 10, 2016

New data from Parks Associates (www.parksassociates.com) shows that more than 70% of U.S. smartphone users watch at least one short streaming video clip every day.

Parks Associates' survey shows consumers are embracing many new use cases as their smartphones become more intelligent and multifunctional. Voice calls and texting are still the dominant activities, but 80% of smartphone owners use social networking apps at least once a day and 35% spend an hour or more on this activity.

From the article "U.S. Smartphone Owners Love Their Social Networking Apps" by mactech.com.

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Amazon and Netflix Look to Their Own Shows As the Key to World Domination

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Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

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Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...

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About Parks Associates

U.S. Smartphone Owners Love Their Social Networking Apps

Previously In The News

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

Amazon and Netflix Look to Their Own Shows As the Key to World Domination

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

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