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U.S. Smartphone Owners Love Their Social Networking Apps

January 10, 2016

New data from Parks Associates (www.parksassociates.com) shows that more than 70% of U.S. smartphone users watch at least one short streaming video clip every day.

Parks Associates' survey shows consumers are embracing many new use cases as their smartphones become more intelligent and multifunctional. Voice calls and texting are still the dominant activities, but 80% of smartphone owners use social networking apps at least once a day and 35% spend an hour or more on this activity.

From the article "U.S. Smartphone Owners Love Their Social Networking Apps" by mactech.com.

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SmartThings Bundling Hubs In Effort To Play Up Smart Home Use Cases, Not Products

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Roku is Making TV Speakers, But They Only Work with Roku TVS

The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...

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About Parks Associates

U.S. Smartphone Owners Love Their Social Networking Apps

Previously In The News

OTT Services Make Pay TV Look Like a Poor Value, Parks Finds

One-Third of U.S. Broadband Households Have Multiple OTT Subs

SmartThings Bundling Hubs In Effort To Play Up Smart Home Use Cases, Not Products

Roku is Making TV Speakers, But They Only Work with Roku TVS

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