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U.K. Broadband Households Not Doing A Lot Of Cable Cutting

New data from Parks Associates (www.parksassociates.com) shows that only about three percent of U.K. broadband households cancelled a subscription to an OTT video service in the past 12 months, while 33 percent of U.K. broadband households currently pay for an OTT subscription.

From the article "U.K. Broadband Households Not Doing A Lot Of Cable Cutting" by MacTech.

Previously In The News

Parks Associates: 60% of New Security Systems Are Self-Installed

Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...

DIY Security, Home Automation: What’s a Pro to Do?

One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...

Sleep Trackers Offer Money Making Opportunity

According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

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