Providing market intelligence for more than 35 years

In The News

Two-Thirds of US Broadband Households Stream Music

According to the digital audio report by Parks Associates 40% of US households with broadband are using a free service to stream audio and 26% are using a paid music streaming service. The report showed that of the paid services available Amazon Prime Music came on top with 10%, shortly followed by Pandora one at 6% and Spotify Premium at 4%.

The survey covered 10,000 US households with broadband and was taken before Apple Music’s launch at the end of June this year. It’s surprising to see Amazon come out on top with their slightly less expansive music library than competitors however with it’s overall cheaper model and extra features (one-day delivery, amazon instant video) it’s easy to see how it could have a broader appeal.

From the article "Two-Thirds of US Broadband Households Stream Music" by RouteNote.com

Previously In The News

“Snackable” Content Growing In Popularity

Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of...

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...

Parks: Cord-cutting Up

Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive