Providing market intelligence for more than 35 years

In The News

Two-Thirds of US Broadband Households Stream Music

According to the digital audio report by Parks Associates 40% of US households with broadband are using a free service to stream audio and 26% are using a paid music streaming service. The report showed that of the paid services available Amazon Prime Music came on top with 10%, shortly followed by Pandora one at 6% and Spotify Premium at 4%.

The survey covered 10,000 US households with broadband and was taken before Apple Music’s launch at the end of June this year. It’s surprising to see Amazon come out on top with their slightly less expansive music library than competitors however with it’s overall cheaper model and extra features (one-day delivery, amazon instant video) it’s easy to see how it could have a broader appeal.

From the article "Two-Thirds of US Broadband Households Stream Music" by RouteNote.com

Previously In The News

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive