Providing Market Intelligence for 40 Years

In The News

Two-Thirds of U.S. Homes Stream Audio Over Broadband, With Amazon in a Surprising Lead

Among paid subscription streaming services, Amazon Prime Music leads with 9.76 million U.S. subscribers, or 10 percent of broadband households, followed by Pandora One at 6 percent, Spotify Premium at 4 percent, SiriusXM Streaming at 4 percent, iTunes Match at 2 percent and Google Play Music at 2 percent. All other paid services were at 1 percent or less.

The report draws on surveys of 10,000 U.S. broadband households. The surveys took place prior to the June 30 launch of Apple Music. Parks Associates provided survey respondents with a list of paid music streaming subscription services and asked them to select the services to which they subscribe. Parks Associates didn’t ask about specific free streaming services.

Amazon’s predominance among streaming services, at least in terms of sheer subscriber numbers, highlights the music industry’s struggles in persuading listeners to pay for streaming. “The big question moving forward is if streaming music providers can achieve the scale they have been seeking to balance their ad revenue with paid subscription revenues, all while striking fair licensing agreements with artists,” says Glenn Hower, a research analyst with Parks Associates.

From the article "Two-Thirds of U.S. Homes Stream Audio Over Broadband, With Amazon in a Surprising Lead" by Marc Hogan.

Previously In The News

Slash Your Monthly Internet Bill: 8 Effective Tips to Save Money

According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favor...

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

William Blair upgraded Netflix, Inc. (NASDAQ:NFLX) to Outperform in August 2016 and believes there continues to be upside potential for the streaming video leader. Through William Blair's research, it...

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive