In The News

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

July 12, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core product will not change. A football game will still be a football game. But everything around it—how you watch it, how you interact with it, how you engage with it—that is being reinvented.”

From the article, "Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them" by James S. Hirsch.

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Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

Previously In The News

83% Of Smart TVs Now Internet-Connected, Up From 70%

Wearables Find Market With 55+ Users, Big Gains Predicted For Next Year

Saving Money Top Driver For Smart Home Device Purchasing

Your Smart Light Can Tell Amazon and Google When You Go to Bed

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