Providing Market Intelligence for 40 Years

In The News

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core product will not change. A football game will still be a football game. But everything around it—how you watch it, how you interact with it, how you engage with it—that is being reinvented.”

From the article, "Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them" by James S. Hirsch.

Previously In The News

End Of A Device: ESPN, Verizon Remove Xbox 360 App Support

The move by both ESPN and Verizon is interesting in light of the fact that gaming consoles are still very popular devices for streaming media, according to Parks Associates. The Xbox console outpaced...

Why The Twitter-NFL Deal Will Have Fans Cheering

Thursday night games are the ideal platform to experiment with this new form of sports streaming, says Glenn Hower, a research analyst at Parks Associates, a consumer technology market research firm b...

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

The evolution of content distribution and the consistent growth of over-the-top (OTT) streaming generates industry predictions of the inevitable decline and fall of pay TV. As video ecosystems collide...

What's Up, Doc? Tell Me Over My Smartphone, Please

In the US, one of the world’s most expensive markets for medical care, telemedicine providers estimate that savings can range from $200 to $700 per patient visit. For patients, prices start at $9.99 f...