In The News

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

July 12, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core product will not change. A football game will still be a football game. But everything around it—how you watch it, how you interact with it, how you engage with it—that is being reinvented.”

From the article, "Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them" by James S. Hirsch.

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Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

Previously In The News

U.K. Broadband Households Not Doing A Lot Of Cable Cutting

Parks: Only 12 percent of fitness tracker users have cut back usage

Survey: 74 percent of adults plan to purchase a health and fitness device in the next year

Faster Broadband Speeds Drive More Switching Than Lower Fees

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