In The News

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

July 12, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core product will not change. A football game will still be a football game. But everything around it—how you watch it, how you interact with it, how you engage with it—that is being reinvented.”

From the article, "Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them" by James S. Hirsch.

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About Parks Associates

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

Previously In The News

Your Smartwatch Knows Too Much—And That Could Hurt You At Work

Which households care most about energy efficiency?

Broadpeak launches CDN security and anti-piracy solution to secure high-scale video streaming

Households with kids more likely to have smart home devices

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