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Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

July 12, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core product will not change. A football game will still be a football game. But everything around it—how you watch it, how you interact with it, how you engage with it—that is being reinvented.”

From the article, "Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them" by James S. Hirsch.

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Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

Previously In The News

4 ways to rethink home for a new generation

Samsung Raises Foldable Ante With Galaxy Z TriFold

Built to Scale? Why Live Sport Needs Multicast ABR and a Video-Specialised CDN

CuriosityStream boosts revenue by licensing IP to train LLMs

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