Providing Market Intelligence for 40 Years

In The News

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core product will not change. A football game will still be a football game. But everything around it—how you watch it, how you interact with it, how you engage with it—that is being reinvented.”

From the article, "Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them" by James S. Hirsch.

Previously In The News

San Francisco’s new smart homes see you coming

Smart home device revenue is expected to jump 40% from $10.7 billion in 2024 to 15 billion in 2029, according to data from Parks Associates, a consumer tech market research firm. From the article,...

Amazon Brings Alexa+ to the Web as AI Competition Heats Up

Amazon has devices and services that span nearly every facet of a consumer’s life, from entertainment — Prime Video, Fire TV — to smart home — Ring, Echo — to retail — Amazon marketplace, Whole Fo...

The Smart Money: Residential Security Continues Market Shift

Parks Associates’ data shows that consumers no longer view security as a fixed installation, but as an adaptive service. AI-enhanced cameras, integrated subscriptions, and flexible monitoring options...

Streaming services with ad-supported plans outpace ad-free tiers

Parks Associates released new findings on the state of the U.S. video market during its eighth annual Future of Video: Business of Streaming conference. The research firm’s “S.O.S. State of Str...